Hello!

A seasoned UX/UI design expert with over 20 years of experience creating elegant, data-driven user experiences that delight customers. Passionate about translating user needs into intuitive interfaces and delivering exceptional products that adhere to modern accessibility standards.

My expertise spans the full stack, from discovery and design to building and delivering products that exceed expectations. I bring a proven track record of collaborating with product teams to shape customer needs, conduct extensive user research and create interactive prototypes to test and validate design concepts before implementation.

I am proficient in Figma, InVision, Adobe XD, Axure RP, Balsamiq, Marvel, ProtoPie, and Adobe Creative Suite, as well as front-end development languages like CSS3, HTML5, JavaScript and jQuery although more latterly, my career is concentrated on design rather than development.

I am also a skilled facilitator, researcher and usability tester who excels at leading UX initiatives internally across the organisation. I am also experienced in moderating usability testing and conducting interviews to optimise testing protocols and feedback.

My ability to articulate design decisions clearly and effectively to both team members and stakeholders is another key strength. In addition, I am adept at using insights to validate and substantiate the translation of design concepts into responsive web layouts.

I am a highly organised and disciplined individual who thrives in fast-paced environments. Furthermore, I am a self-starter with a passion for learning new things and staying abreast of design trends, accessibility standards, technologies and SEO requirements for superior user experiences.

My commitment to excellence and my ability to approach design challenges as opportunities to find innovative and effective solutions make me a valuable asset to any team.

Areas of Expertise

User-Centric Cross-Platform Digital Media Design

  • User Experience (UX) Design

  • User Interface (UI) Design

  • Interaction Design

  • Information Architecture

  • Usability Testing

  • Accessibility Standards

Facilitation, Research & Usability Testing

  • User research

  • User interviews

  • Usability testing

  • Data analysis

  • Presentation skills

Visual Communication and UX Principles

  • Design thinking

  • Empathy mapping

  • Customer journey mapping

  • Wireframing

  • Prototyping

  • High-fidelity design

Key Design and Development Skills

  • Adobe Creative Suite (Photoshop/Illustrator/
    Acrobat/InDesign/After Effects/Premiere

  • Figma/FigJam

  • Sketch/Invision

  • Balsamiq

  • Zeplin

  • HTML5/CSS3

Featured Case Studies

Companies I have worked with